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Pay Per Click Marketing

(Contact Hours: 150) $1,395.00

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Course Overview/Description

Click Here for a demo of the course.

Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on the pages of sites within a search engine's network of partners.

PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site's search engine ranking as determined by the search engine's algorithm and the search engine compatibility of your site design. The extra exposure can include having your site listed above the regular "free" search results (known as "organic" results), under the heading "sponsored results" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on.

Course Objectives

Course Outline

Prerequisites/Audience

PC Requirements/Materials Included

Instructor Bio

FAQs

To register or for more information This on-line registration process is for credit card registrations only. If you wish to be invoiced and pay with a Purchase Order (PO), please fax your registration form and the purchase order to 919.515.7614. If you do not have a registration form, call 919.515.2261 and request a form; however, NCSU employees may use this on-line registration to pay via IDT.
Online	registration
Phone	919.515.2261
Fax*	919.515.7614
E-mail*	ContinuingEducation@ncsu.edu

*Make sure to include your name, address, and what information you are requesting.